A New Season


Felicia Ford & Co.® is entering a new chapter.

For more than a decade, we’ve served as a trusted growth partner to founders, creatives, and Change Makers — designing the operations, marketing, and sales strategies that powered their businesses forward.

As our work and vision evolve, we are no longer accepting new 1:1 client engagements.

This next chapter deepens our focus on research, diagnostics, and decision architecture through the Moridian Finder™, a framework built to help organizations and institutions understand how people move, decide, and create change.

Impact Innovators with Felicia Ford will return in a new season aligned with this direction, and Strategic Edge Magazine will pause publication during this transition. Fireside Chats will continue through November and National Black Girl Month™ will convene in April as scheduled.

To everyone who has trusted us to walk alongside your growth journey — thank you. The work we’ve done together laid the foundation for everything we’re building now.

That same spirit of creativity and connection will also find new life in Briar & Honey™, an independent venture devoted to joy, design, and the art of gathering.

We’re excited for what’s ahead — and grateful for all that brought us here.

Felicia Ford
Growth Strategist + Owner
Felicia Ford & Co.®

Felicia Ford & Co.

Strategies, stories, and spaces for those Coded for Change™. Growth Strategy | Felicia Ford & Co.® | Impact Innovators with Felicia Ford Culture + Experiences | Briar & Honey™

Read more from Felicia Ford & Co.

Hi, Reader, Did you grow up in the era of sending and receiving cards for every occasion? Lisa Frank folders, binders, stickers and pens? Beautifully packaged invitations for a special moment to celebrate with family and friends? If you did, you know the excitement of finding an envelope in the mail with familiar handwriting. You know the joy of collecting those notes, cards and stationary for keepsakes in an album or your scrapbook. Some things have evolved, but others have taken us further...

Hi, Reader, You’ve felt it too, haven’t you? Something’s shifted. The rooms you used to walk into don’t feel right. The people who once kept pace… aren’t. And your capacity for pretending nothing’s changed? Gone. You're shedding, my friend. And so am I. But that's not all that's changed, Reader: Episode 075 of Impact Innovators aired almost two weeks ago and that's it...for now. I restructured our internal ops at Felicia Ford & Co.® I accidentally deleted our Wordpress website...and it's...

Happy Friday, Reader, It was 2023, and there was a vision to create something specific for Change Makers like you. And while it wasn’t the first time I’d felt like I’d been given an assignment I didn’t want, it was the first time that assignment was laid out so plainly—and I immediately rejected it in my heart. I’m no stranger to hard things.But this felt different. Bigger than anything I’d ever created.I remember thinking: How is this even possible when I’m already working on a...